Developed and executed comprehensive social media marketing strategies for @binus_alsut, achieving significant results such as over 1,000,000+ total viewers and 400,000+ accounts reached. Managed a team of social media, talent, and content creators to foster collaboration and innovation. Monitored social media channels, engaged with the online community, and built a positive brand image. Led the creation of engaging content, including text, videos, and graphics, while staying updated on industry trends and customer needs through research.